09: Account-Based Marketing and the Sales Learning Curve

Mark Swendsen brings two decades of experience leading global sales teams for startups and public companies. He is a Chief Revenue Officer at DNAnexus and an Operating Partners at Angelneers. Mark has expertise in creating go-to-market focus, as well as scaling the revenue engines of emerging tech companies. In this episode, we are discussing how a startup should build a sales organization that fits its stage, and how startups can leverage account-based marketing campaigns.

https://hbr.org/2006/07/the-sales-learning-curve