32: Cracking The Code Of Innovation

Ron Berman is a professor of marketing at Wharton. He focuses his research on online marketing, marketing analytics, and the marketing actions of startup firms. Back in 2011, as part of the group of collaborators composed of Berkeley and Stanford faculty members, Ron co-authored the Startup Genome report in-depth research about what makes Silicon Valley startups successful. In this episode, Ron talks about the findings of this seminal research project.